Ken Noravit, the visionary owner of Maverix Group and a driving force behind Italjet's growth in Thailand, is about to enter a new kind of arena. On September 7th, Ken will make his professional boxing debut at "The Fighter: Next Generations" event in Bangkok, representing himself and the Italjet brand.
A Journey of Success, Now in the Ring
Ken's story is one of relentless ambition and remarkable success. From a young age, he's been a dynamic entrepreneur, building a business empire over the past two decades that has become a cornerstone of Thailand's motorcycle tuning and custom industry. His passion for motorcycles, combined with a sharp eye for innovation, has earned him a well-deserved reputation as a leader in the field. Through Maverix Group, Ken has created a thriving enterprise.
Beyond his own achievements, Ken has cultivated a dedicated team at Maverix that manages the Italjet dealer network across Thailand and runs the Italjet Dragster Café, a unique venue that doubles as a showroom and a gathering place for motorcycle enthusiasts. The same commitment to excellence that defines his business ventures now drives him to excel in the boxing ring.
Ken isn't one to settle for the easy path. Never content to rest on his laurels, he is constantly seeking new challenges. This time, he's stepping into the ring, taking on the physical and mental demands of professional boxing. His entry into this world reflects the same relentless pursuit of excellence that has defined his entire career.
Fight Breakdown
On September 7th, Ken Noravit will face off against Rawat in the 52 KG category at Space Plus, Bangkok. This fight is more than a test of endurance, it's a testament to Ken's indomitable spirit and determination, qualities that mirror Italjet's commitment to pushing boundaries and achieving the extraordinary. As a proud display of his partnership, Ken's fight shorts will carry the Italjet logo, symbolizing the strength of our collaboration.
"I’ve been boxing for over a decade, and while I’ve had two fights before, this one is my first as a professional. Boxing has taught me so much, especially about the mindset you need when you step into the ring, it’s the same principle I apply to my work ethic. I see it as a matter of life and death. Whether in the ring or in management, when the moment comes, you’re alone in making those crucial decisions. No matter how much support you have, it’s you who has to execute and adapt. In both boxing and work, preparation, study, and analysis are vital. But as they say, everyone has a plan until they get punched in the face. When things don’t go as planned, that’s when the real you comes out, how you react to adversity shows who you truly are."
– Ken Noravit, Fighter & Owner of Maverix Group
Backing Our Fighter
As Ken's sponsor for this event, Italjet is proud to support him as he takes on this new challenge. This sponsorship goes beyond mere support; it reflects our shared values, courage, precision, and the relentless pursuit of excellence, whether on the road, track or in the ring.
"Having gotten to know Ken over the last few weeks, it's clear that he is deeply committed, not only to his business ventures but also to his personal growth. Despite his position as one of Thailand's social elites, Ken remains remarkably humble, with a positive outlook on life that makes it easy to admire both him and his approach to living. He's been training rigorously for months in preparation for this fight, embodying his mantra of 'now or never.' Now in his early 40's, you'd never guess it by looking at him, Ken easily passes for someone in his late 20s or early 30s. His main concern is the possibility of losing, but as I've told him, stepping into the ring already makes him braver than most. I have a strong feeling he'll emerge victorious, but even if he doesn't, the courage to try is what truly matters. It's far better to have tried and faced defeat than never to have tried at all."
– Bobby Beck, Italjet Global Marketing and Community Manager
This event also arrives at a crucial moment for Italjet in Thailand. With the official launch of the Dragster just around the corner, this fight embodies the culmination of years of dedication and preparation—both in Ken's athletic journey and in Italjet's expansion.
Event Details
- Date: September 7th, 2024
- Time: 2:00 PM (Indochina Time)
- Venue: Space Plus Bangkok, Bangkok
- Watch Live: Tune in on the TL Boxing Promotion YouTube channel https://www.youtube.com/@tlboxingpromotion
Ken's transition from a successful businessman to a professional fighter is a journey worth following. We invite you to join us in supporting him. This fight promises to be an electrifying event, encapsulating the essence of what Italjet and Maverix represent - courage, precision, and an unwavering drive to excel.
